UGG | Messenger
of EchoMany videos were shared or downloaded
of videos created resulted in a user clicking "Buy Now"
To push Christmas product sales, Ugg chose to incorporate EchoMany’s Facebook Messenger Bot execution into their Christmas 2016 Wishlist campaign, to encourage fans to post a “Hint” video of the Ugg Boots they want to be bought for Christmas.
How It Worked
A pinned Call-to-Action post on Facebook linked users through to Messenger
A series of simple questions, incorporating image and button carousels – invited users to select their favourite pair of Ugg boots.
Users were then asked to upload an image of the person that they wanted to buy them their pair of Ugg boots for Christmas
EchoMany then automatically rendered a video, dynamically personalised with the uploaded picture and shoe choice. This was sent natively within Messenger, and included share options. When shared, the post also included a link to the e-commerce website for the target to purchase the specified Uggs.
Want to know more?
EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for the retail sector!