Dough Ball Express

Pizza Express | Messenger


Completion Rate


Positive Sentiment Rate

The Campaign


Following on from their other hugely successful gamified Messenger Bot competitions run through EchoMany, Pizza Express decided that their Christmas campaign should be no different!


Customers were made aware of the campaign via printed flyers in-restaurant – each with a scannable Messenger QR code – as well as e-marketing campaigns linking customers to their Facebook Messenger profile. A simple chat/game entertained customers whilst they waited for their meals or drove subscribers to their Facebook page, and in exchange gave them the chance to win instant freebies, or enter a larger competition for a years’ supply of Pizza Express!

How It Worked

As well as a marketing e-mail sent to all Pizza Express subscribers, diners in-restaurant were invited to get involved with their Christmas competition & giveaway via printed flyers with scannable QR Messenger codes linking directly to the ChatBot.

After answering a few simple questions, users are shown a video where a Santa Dough Ball is asking for their help to find the mischievous Dough Ball Elves, which have gone missing. Users run through a carousel of images to select where they want to check.

The bot then delivers back responses and Gifs depending on their selection, informing them whether they’re a winner of the instant win challenge or not. In the background, EchoMany is rendering a personalised video, which includes the users name.

These personalised videos are delivered back natively within Messenger, along with the links required to claim and download their vouchers for instant-win freebies and the entry form to the larger competition for a year’s supply of Pizza Express

Users are also invited to upload a selfie, which may later be selected by Pizza Express to receive a special Christmas themed frame and be shared on their Facebook page.

What We Created


Want to know more?


EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.


EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for Pizza Express!