Dressed By The Kids Day
Oxfam | CRM
Videos shared to Social Media
Oxfam were looking for a way to aid their supporters in spreading the word about the campaign and encouraging fundraising. All sign-ups on the Oxfam official website receive a welcome email which encourages them to create and share their own personalised “Urgent News Bulletin” video, which incorporates their names, location and an uploaded photograph. This was hosted on a unique landing page with “share” links for social amplification.
How It Worked
After signing up for Dressed By The Kids Day, fundraisers received an e-mail encouraging them to “create a video” to help promote the event, along with a link.
The link directs users to a short form on the Oxfam website for them to fill in details which would personalise their video
The video is automatically generated based on the form data, and users are redirected to their unique landing pages to download and share their videos. Videos dynamically incorporated a picture, location and names.
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EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns!