MissGuided | Twitter
of EchoMany videos were 'Liked'
increase in Tweet engagement
impressions from 3 CTA posts
MissGuided launched 3 Conversational Ads, all encouraging users to click a button to tweet #NaughtyList in order to spread awareness of a big surprise that was coming for fans on November 18th. Clicking that button would automatically amplify the advert by posting it to the individual users’ Twitter Feed, along with a fun and eye-catching autoplay video. What the user isn’t expecting, however, is the follow up message that would come automatically soon after, to “surprise and delight” them!
How It Worked
Users’ click a button to “Get on the list”, which automatically posts the call to action post to their own feed and triggers EchoMany
EchoMany automatically starts to render a video based on existing MissGuided assets, which incorporates the users’ profile picture and name
EchoMany automatically replies from the @MissGuided Twitter account with the personalised video
love the video! 😀— Anne💛🛍💐 (@GrannyMam) November 16, 2016
Want to know more?
EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns!