Studio Canal | Twitter
impressions from 4500 subscribers
of total campaign impressions were Organic
In order to advertise the DVD release of Paddington 2, Studio Canal opted for an EchoMany “Retweet to Remind” personalisation campaign.
Fans of the movie were targeted with a call-to-action post which invited users to Retweet to be reminded when the DVD was available to purchase.
How It Worked
@PaddingtonBear’s social media team put out a call to action post which instructed fans to “Retweet” for a reminder when Paddington 2 was available to purchase on DVD
Users were automatically delivered an immediate personalised GIF, confirming that they were signed up to receive the reminder.
On the day of the DVD release and beyond, further personalised Reminder videos went out as @Reply messages from the official @PaddingtonBear account to users who had subscribed via the call to action.
The videos were all dynamically personalised with the users’ name and accompanied by a link to the Amazon e-commerce page where they could purchase the DVD.
@MissNottingHill not only is this mega cute - but actually a really good social idea— Jack Everley (@EverleyJack) February 28, 2018
I love you so much Paddington thanks for the reminder!— Reynolds Woodcock (@ReynoldsWoodcok) February 28, 2018
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EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, Trainline and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for Film & TV!