Pizza Express | Messenger


Positive Sentiment


Conversion rate (plays to sign-ups)


Completion rate

The Campaign


For their Spring menu release, EchoMany worked with Pizza Express to develop their “Pick a Passata” game.  In each restaurant were CTAs, in the form of a scannable Facebook Messenger QR code printed on a flyer placed on each restaurant table. These direct diners to their instant win giveaway and an an additional Prize Draw to win a holiday to Italy.

How It Worked

Visitors in-restaurant are directed to scan the Messenger QR code found on printed flyers on each table, to enter an instant win competition for free doughballs along with a prize draw to win a holiday.

The Bot launches, and asks the user to select one of nine Passata tins, under which some naughty escaped doughballs might be hiding. This option is offered as a button carousel, with accompanying images & GIFs

The goal, through three selections, is to find three doughballs under the nine passata tins. Upon successfully completing the game, users automatically receive a personalised video letting them know whether they’re a winner. Each video has their name and profile picture dynamically embedded into it.

Entrants are also delivered a link to a landing page, where they can enter their details to join the Pizza Express mailing list and thereby enter a larger prize draw to win a holiday to Italy.

What We Created


Want to know more?


EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.


EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for Pizza Express!