Pizza Express | Facebook Messenger
unique users engaged with the campaign
achieved 12x the targeted number of unique users
positive sentiment rates based on Facebook reactions
Pizza Express wanted to increase footfall in restaurants, to create a link between their restaurants and their online presences and to heighten social media engagement during the festive period. Ideally they wanted to achieve this via a ‘surprise and delight’ campaign – rewarding their customers with the chance to win free menu items. Further into the campaign they also wanted to promote the ongoing discounts & special offers available through their partnership with TasteCard.
How It Worked
Scannable Messenger QR codes were printed onto physical assets displayed throughout Pizza Express restaurants nationwide
Once scanned, these codes opened a Messenger conversation instructing users to type #ShakeTheTree to begin their competition entry
EchoMany automatically responds with a Messenger reply and begins to render a personalised video asset
The video asset, personalised with the fan’s name within the first few frames, is delivered natively back as a reply message. This video informs the fan whether they have won or lost the instant win competition
Further replies describe any required call to actions; e.g. ‘Claim Your Free Tastecard by clicking here!’
If you didn't know that you can message pizza express on fb #shakethetree to win free dough balls then you are missing out— Ellie Innes (@EllieIInnes) December 13, 2016
Want to know more?
EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. For more information about this campaign or others, please get in touch!