Red Dwarf XI
UKTV | Twitter
of EchoMany Tweets were 'Liked'
uplift in @join_dave Twitter account Engagement
of EchoMany Tweets were Retweeted
UKTV broadcasts a number of highly popular shows with huge fan followings and they wanted to capitalise on the great UGC and Mentions those shows receive online.
Red Dwarf was returning to Dave after a four year hiatus and UKTV wanted to craft a personalisation campaign around their unique audience to help build awareness, surprise, delight, reward and even remind fans to watch
How It Worked
A call to action post on the official Dave Twitter account asked fans to share their favourite Red Dwarf moment, hinting that they may get something in return.
Selected users were then hand-picked via the EchoMany dashboard by the Dave social media team to recieve either a personalised image or video depending on their follower count.
Videos were personalised with the fan’s name and Tweet text, and delivered natively back as a surprise reply.
EchoMany helped to capitalise on the excitement and anticipation amongst Red Dwarf fans in the leadup to its’ return to air by delivering them surprise video rewards to encourage their continued engagement online.
@Join_Dave That's flippin' amazing!!!! My evening is officially made.— Matthew Lewis (@MattLewisAuthor) September 22, 2016
Want to know more?
EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. If you’d like to know more about this campaign or any others, get in touch!