Sherlock: The Abominable Bride

BBC  | Twitter


of EchoMany videos were 'Liked'


of EchoMany videos were Retweeted


of EchoMany videos received a Reply

The Campaign


Our first campaign with BBC Worldwide was to “surprise & delight” Sherlock fans by creating personalised teaser trailers utilizing UGC, in order to encourage shares on Twitter to spread word about the Sherlock special. The BBC asked fans to “Telegram” John Watson in 1885 using the hashtag #Telegram221b. The secondary goal was to raise awareness of the special cinema showings and help boost ticket sales and attendance.

How It Worked

@Sherlock221B’s social media team logs into the online EchoMany Platform Dashboard, which links into their official Twitter account via API

Tweets with the #Telegram221B hashtag are automatically pulled through to the dashboard via live-stream or advanced search.

@Sherlock221B’s social media team hand selects which Tweets they want to receive a personalised reply, and generate their EchoMany video live and in real time

Each video is dynamically personalised with the users’ name, avatar and Tweet – then EchoMany automatically sends the video from the platform dashboard as a native Twitter reply.

What We Created


Want to know more?


EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.


EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns!